SaaSBOOMi Growth

A lot of B2B SaaS founders struggle to describe their Ideal Customer Profile (ICP) even after they have several paid customers. This is because in the early stages we sell to anyone who is willing to pay us money to use our product. Slowly they start feeling like they’ve become a services company doing custom work for each customer to keep them happy. They struggle to figure out what to say no to. 

It eventually gets to a point where unless they take a hard call on who they will serve and who they won’t, it becomes impossible to repeatably grow their business. This is why it’s critical for founders to understand how to nail their ICP and use a clear ICP definition as a way to supercharge their growth.

In this session we will walk the audience through DocSumo’s story - from being a broad solution that served anyone who wanted to their product, to nailing their ICP which led to 5x increase in ACV, 6.5x revenue growth in 12 months, and a $3.5M fundraising round led by customers.