This session is for founders & growth/marketing teams. Manish (Co-founder of Hevo Data) will talk through the session with examples of how he aced the content marketing GTM, and some unheard of tactics to scale it.
How to supercharge your GTM with content
- How Hevo Data grew 3X y-o-y with zero-touch sales model
- Increasing traffic from x to y surpassing the combined traffic of the two largest players in the space
How to think about content strategy for your category
- The funnel of content marketing
- How to build traffic that is relevant and looking for a solution
- How to think through triggers for converting traffic into trial and sign-ups/ demos\
Metrics
- Content to revenue : the science behind Content Marketing
Building a system to make the lead-gen engine reliable and predictable
Shaping Content teams that never miss a lead target
