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Tuesday, April 26 • 11:45am - 12:45pm
How to Supercharge your GTM / PLG with Content Marketing

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This session is for founders & growth/marketing teams. Manish (Co-founder of Hevo Data) will talk through the session with examples of how he aced the content marketing GTM, and some unheard of tactics to scale it.
How to supercharge your GTM with content
  • How Hevo Data grew 3X y-o-y with zero-touch sales model 
  • Increasing traffic from x to y surpassing the combined traffic of the two largest players in the space
How to think about content strategy for your category
  • The funnel of content marketing
  • How to build traffic that is relevant and looking for a solution
  • How to think through triggers for converting traffic into trial and sign-ups/ demos\
  • Content  to revenue : the science behind Content Marketing
Building a system to make the lead-gen engine reliable and predictable
Shaping Content teams that never miss a lead target 

avatar for Manish


Co-Founder & CEO, Hevo Data

avatar for Aakriti Bhargava

Aakriti Bhargava

Co-Founder, Wizikey
Aakriti Bhargava, is Co-Founder of Wizikey, a SaaS platform built for communications. Her education in Commerce and experience in Communications paved way for bringing to life world’s first software that automates measuring parameters of Comms strategies with http://Wizikey.com... Read More →

Tuesday April 26, 2022 11:45am - 12:45pm IST
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