Software has been eating the world for decades now. But if there's one seismic shift in the way software is growing, that would be the buying behavior. From a top to bottom CXO buying behavior in the 1980s to a bottom up buying behavior where anyone and everyone in an org can try a self-serve software, find value and make a case for buying it. And all of this is now becoming familiar to us under the banner of a fancy term - product-led growth.
But what is product-led growth or PLG? Does every startup that has a product automatically subscribe to PLG? And how to understand it beyond the romanticized journeys of Slack and Zoom?
In this session put together by Matthew (Founder, Typito), we will have Niraj Ranjan Rout (Founder, Hiver) and Girish Redekar (Co-founder, Sprinto) share how to get your PLG motion right with the help of actionable ideas. All three of them have successfully adopted PLG in their respective startup journeys.
