SaaSBOOMi Growth has ended
Monday, April 25 • 3:00pm - 4:00pm
Building Org & Frameworks Across the Lifecycle of an SMB GTM Motion

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As an SMB startup, it can be extremely daunting to envision a timeline for building a marketing & sales organization. At the outset, you have no idea if a market even exists for your product, and if it does, how big it is, and how you will reach them. Initially, you’re the first founder salesperson, figuring out your problem-solution fit & testing the viability of your product. At the same time, thinking about marketing & sales early as part of the growth of an SMB company is an important first step. If you dig too deeply into product and engineering and put sales off, you run the risk of starting too late - and someone getting there first. 

Who’s this session for 
  1. SMB Founders
  2. SMB Marketing & Sales leaders
  3. Hiring Leaders & Chief of Staff

Who’s this session is not for 
  1. Enterprise & Mid Market Founders

This session will help you think about:
  1. Thinking about GTM at the right stage of the growth i.e. >1M, 1-3, 3M>. Lessons for each stage.
  2. SMB business economics - low touch vs medium touch models. The imp of having an Inside Sales function & when does an AE come into the picture.
  3. Horizontal vs Vertical SaaS - shifts in GTM team building & motions in SMB space
  4. Where to rely on the early days - Marketing or Sales
  5. Understanding the top of the funnel velocity
  6. Where do invest in marketing for creating demand & right mix
  7. The team structure builds for that stage of revenue & growth
    1. AE, SDR & Marketing alignment & ratios
  8. Investing in Brand Marketing & Content Creation from a team skill & build standpoint
  9. Some mistakes to avoid and doubling down on what works.
  10. What is the good recipe for an SMB-led org that can take the company to PMF?

avatar for Ashish Tulsian

Ashish Tulsian

CEO & Cofounder, Posist

avatar for Abhi Ballabh

Abhi Ballabh

Co-founder & CEO, ExtraaEdge
Abhi is a SaaS entrepreneur & data scientist currently living in Pune, India. He runs ExtraaEdge a VC-backed tech startup making global admissions predictable & data-driven.As a CEO @ ExtraaEdge building category leadership in Sales & Marketing software for education brands. Simply... Read More →

Monday April 25, 2022 3:00pm - 4:00pm IST
Amara 2