SaaSBOOMi Growth: Full Schedule

8:30am IST

Registrations & Networking

Monday April 25, 2022 8:30am - 9:45am IST

Networking

9:45am IST

Welcome

Speakers

Maansi Sanghi

Head Marketing, iMocha

Monday April 25, 2022 9:45am - 10:00am IST
Amara Ball room

Session

10:00am IST

Entrepreneurship in an Increasingly Complex World

Speakers

Suresh Sambandam is the CEO of Kissflow, a global SaaS company offering pioneering digitalworkplace products for organizations to manage all of their work on a single platform.Kissflow is used by over 10,000 organizations spread across 160 countries, including morethan fifty Fortune... Read More →

Monday April 25, 2022 10:00am - 10:50am IST
Amara Ball room

Keynote

10:00am IST

VC Connect

Monday April 25, 2022 10:00am - Tuesday April 26, 2022 4:00pm IST
Pintail Lounge

1:1 Meetings

10:50am IST

Winning as an Underdog

Speakers

Sachin

Cofounder, Ameyo / Exotel

Ishwar Sridharan

Cofounder & COO, Exotel

Ex-techie, then-salesman, now-operations.

Shivakumar (Shivku) Ganesan

Co-Founder, Exotel

Jury Member

Ashwini Asokan

Founder & CEO, Vue.ai

Ashwini Asokan is the Founder & CEO of Mad Street Den, a Computer Vision and Artificial Intelligence company. At Mad Street Den, Ashwini and her team of 60, give the power of sight and learning to machines, teaching them to see and experience the world like we humans do. Working... Read More →

Monday April 25, 2022 10:50am - 11:35am IST
Amara Ball room

Keynote

11:35am IST

Tea/Coffee Networking

Monday April 25, 2022 11:35am - 12:00pm IST

Networking

12:00pm IST

Using Storytelling to Sell + Brand Teardown

Speakers

Meeta Malhotra

Founder, The Hard Copy

Volunteers

Arvind Parthiban

CEO & Cofounder, SuperOps.ai

Arvind Parthiban Co-founder & CEO of SuperOps.ai. He is the guy who flew the blimp over Salesforce tower. Has over 17 years of experience in the SaaS industry. Prior to SuperOps.ai, Arvind was the CEO of Zarget, which later got acquired into Freshworks. Spent over a decade at Zoho... Read More →

Monday April 25, 2022 12:00pm - 12:45pm IST
Amara Ball room

Keynote

1:00pm IST

Networking Lunch

Monday April 25, 2022 1:00pm - 2:00pm IST
Outside Amara Ballroom

Networking

2:00pm IST

Hooking Whales: Building Global GTM and Execution Strategy for Enterprises - A Fireside Chat

A fireside chat between the founder of a SaaS logistics company with customers across 10 countries and heading towards IPO in the next 5 years and the founder of a number one positioned customer retention platform trusted by more than 10000 global brands

Speakers

Anand Jain

CPO, Clevertap

Dhruvil Sanghvi

CEO, LogiNext

Volunteers

Mausmi Ambastha

Monday April 25, 2022 2:00pm - 3:00pm IST
Amara 2

Fireside Chat

2:00pm IST

Building a Vertical SaaS company - Why and How

Choosing the right focus vertical & building a GTM strategy around that could supercharge your growth. Join Head of Product @ Vymo in learning from his immense experience and how to answer critical questions including:

When do you know if vertical is right for you
Who should do vertical SaaS
How do you validate the vertical
How do you execute → hiring and team building
What next? If you want to expand out etc.

Speakers

Harish Vaidyanathan

Head of Product, Vymo

Volunteers

Shruti Kapoor

CEO, Wingman

Monday April 25, 2022 2:00pm - 3:00pm IST
Amara 1

Presentation

3:00pm IST

Building a Growth engine for Enterprise Motion

Enterprise growth usually starts as a push sales mechanism - and that can’t be sustained / starts giving diminishing returns shortly. A robust growth engine in the enterprise scenario is also difficult to setup - given the complexities involved. However, sustained growth can come only if a repeatable growth framework is applied.

This session will be a workshop that will help you think about:

How to approach Enterprise growth
Growth Frameworks that are applicable at the early, mid and growth stages
Setting up (when, what, how)
Hiring / Org structure
Metrics to measure at various stages

Speakers

Mrigank Tripathi

Chief Growth Officer, PeopleStrong

Aakrit Vaish

Co-Founder & CEO, Haptik

Monday April 25, 2022 3:00pm - 4:00pm IST
Amara 1

Presentation

3:00pm IST

Building Org & Frameworks Across the Lifecycle of an SMB GTM Motion

As an SMB startup, it can be extremely daunting to envision a timeline for building a marketing & sales organization. At the outset, you have no idea if a market even exists for your product, and if it does, how big it is, and how you will reach them. Initially, you’re the first founder salesperson, figuring out your problem-solution fit & testing the viability of your product. At the same time, thinking about marketing & sales early as part of the growth of an SMB company is an important first step. If you dig too deeply into product and engineering and put sales off, you run the risk of starting too late - and someone getting there first.

Who’s this session for

SMB Founders
SMB Marketing & Sales leaders
Hiring Leaders & Chief of Staff

Who’s this session is not for

Enterprise & Mid Market Founders

This session will help you think about:

Thinking about GTM at the right stage of the growth i.e. >1M, 1-3, 3M>. Lessons for each stage.
SMB business economics - low touch vs medium touch models. The imp of having an Inside Sales function & when does an AE come into the picture.
Horizontal vs Vertical SaaS - shifts in GTM team building & motions in SMB space
Where to rely on the early days - Marketing or Sales
Understanding the top of the funnel velocity
Where do invest in marketing for creating demand & right mix
The team structure builds for that stage of revenue & growth
1. AE, SDR & Marketing alignment & ratios
Investing in Brand Marketing & Content Creation from a team skill & build standpoint
Some mistakes to avoid and doubling down on what works.
What is the good recipe for an SMB-led org that can take the company to PMF?

Speakers

Ashish Tulsian

CEO & Cofounder, Posist

Volunteers

Abhi

ExtraaEdge

Monday April 25, 2022 3:00pm - 4:00pm IST
Amara 2

Presentation

4:00pm IST

Tea/Coffee Networking

Monday April 25, 2022 4:00pm - 4:30pm IST

Networking

4:30pm IST

How to Nail your ICP & Supercharge your Growth

A lot of B2B SaaS founders struggle to describe their Ideal Customer Profile (ICP) even after they have several paid customers. This is because in the early stages we sell to anyone who is willing to pay us money to use our product. Slowly they start feeling like they’ve become a services company doing custom work for each customer to keep them happy. They struggle to figure out what to say no to.

It eventually gets to a point where unless they take a hard call on who they will serve and who they won’t, it becomes impossible to repeatably grow their business. This is why it’s critical for founders to understand how to nail their ICP and use a clear ICP definition as a way to supercharge their growth.

In this session we will walk the audience through DocSumo’s story - from being a broad solution that served anyone who wanted to their product, to nailing their ICP which led to 5x increase in ACV, 6.5x revenue growth in 12 months, and a $3.5M fundraising round led by customers.

Speakers

Rushabh Sheth

Co-founder & CEO, Docsumo

Kalyan Varma

Founder & CEO, Almabase

Almabase started from Kalyan’s personal experience with a lack of scholarships at NIT Warangal and is now the leading alumni management software in the US. With the mission of making education more affordable for everyone, Almabase is a SaaS software that empowers universities and... Read More →

Monday April 25, 2022 4:30pm - 5:15pm IST
Amara Ball room

Presentation

5:30pm IST

GrowthX Case Studies: Klenty, PipeCandy & Almabase

Speakers

Kalyan Varma

Founder & CEO, Almabase

Vengat Krishnaraj

Co-Founder/ CEO, Klenty

Volunteers

Ashwin Ramasamy

Co-founder, PipeCandy

I am the founder of PipeCandy. I am also a part of the team that is organising team. So hit me up if you have any questions.

Monday April 25, 2022 5:30pm - 6:30pm IST
Amara Ball room

Presentation

6:45pm IST

SaaSBOOMi Awards 2021

Volunteers

Aditya Sanghi

Chief Executive Officer, Hotelogix

Maansi Sanghi

Head Marketing, iMocha

Monday April 25, 2022 6:45pm - 7:30pm IST
Amara Ball room

8:00pm IST

Networking Dinner

Monday April 25, 2022 8:00pm - 10:30pm IST
Beach Side

Networking

9:30am IST

Intro to Day 2

Speakers

Mrigank Tripathi

Chief Growth Officer, PeopleStrong

Maansi Sanghi

Head Marketing, iMocha

Tuesday April 26, 2022 9:30am - 9:45am IST
Amara Ball room

9:45am IST

Create an Event Experience Worthy of Your Customers' Time and Attention

Speakers

Noel Wax

CEO, GroundSwell Group

Event production, strategic marketing, corporate social responsibility

Lisa Woods

COO, GroundSwell Group

Volunteers

Arvind Parthiban

CEO & Cofounder, SuperOps.ai

Tuesday April 26, 2022 9:45am - 10:30am IST
Amara Ball room

Keynote

10:30am IST

Tea Break

Tuesday April 26, 2022 10:30am - 10:45am IST

Networking

10:45am IST

Growth Clinic: Unconference

Volunteers

Mrigank Tripathi

Chief Growth Officer, PeopleStrong

Tuesday April 26, 2022 10:45am - 11:45am IST
Amara 1

Unconference

11:00am IST

Crafting Your Narrative

This workshop will help founders put together the first version of their narrative and talk about how they can leverage it and drive not just growth but also build a strong brand. Vikram is a marketing leader and entrepreneur who’s built and scaled the marketing org at companies like Chargebee, Freshworks, FusionCharts, and Zoho through interesting phases of their growth.

The workshop is designed for

Startups that are selling to SMB
Startups who have clarity on their product-market fit i.e semblance of their ideal customer profile and, core value prop
Under 2M in Annual Recurring Revenue

Speakers

Vikram Bhaskaran

Ex-Chargebee, Freshworks and Zoho

Volunteers

Vivek Khandelwal

Founder, iZooto

Tuesday April 26, 2022 11:00am - 12:30pm IST
Amara 2

Workshop

11:45am IST

How to Supercharge your GTM / PLG with Content Marketing

This session is for founders & growth/marketing teams. Manish (Co-founder of Hevo Data) will talk through the session with examples of how he aced the content marketing GTM, and some unheard of tactics to scale it.
How to supercharge your GTM with content

How Hevo Data grew 3X y-o-y with zero-touch sales model
Increasing traffic from x to y surpassing the combined traffic of the two largest players in the space

How to think about content strategy for your category

The funnel of content marketing
How to build traffic that is relevant and looking for a solution
How to think through triggers for converting traffic into trial and sign-ups/ demos\

Metrics

Content to revenue : the science behind Content Marketing

Building a system to make the lead-gen engine reliable and predictable
Shaping Content teams that never miss a lead target

Speakers

Manish

Co-Founder & CEO, Hevo Data

Volunteers

Aakriti Bhargava

Co-Founder, Wizikey

Aakriti Bhargava, is Co-Founder of Wizikey, a SaaS platform built for communications. Her education in Commerce and experience in Communications paved way for bringing to life world’s first software that automates measuring parameters of Comms strategies with http://Wizikey.com... Read More →

Tuesday April 26, 2022 11:45am - 12:45pm IST
Amara 1

Presentation

12:45pm IST

Networking Lunch

Tuesday April 26, 2022 12:45pm - 1:30pm IST
Outside Amara Ballroom

Networking

1:30pm IST

Getting PLG Right

Software has been eating the world for decades now. But if there's one seismic shift in the way software is growing, that would be the buying behavior. From a top to bottom CXO buying behavior in the 1980s to a bottom up buying behavior where anyone and everyone in an org can try a self-serve software, find value and make a case for buying it. And all of this is now becoming familiar to us under the banner of a fancy term - product-led growth.

But what is product-led growth or PLG? Does every startup that has a product automatically subscribe to PLG? And how to understand it beyond the romanticized journeys of Slack and Zoom?

In this session put together by Matthew (Founder, Typito), we will have Niraj Ranjan Rout (Founder, Hiver) and Girish Redekar (Co-founder, Sprinto) share how to get your PLG motion right with the help of actionable ideas. All three of them have successfully adopted PLG in their respective startup journeys.

Speakers