SaaSBOOMi Growth

A fireside chat between the founder of a SaaS logistics company with customers across 10 countries and heading towards IPO in the next 5 years and the founder of a number one positioned customer retention platform  trusted by more than 10000 global brands

As an SMB startup, it can be extremely daunting to envision a timeline for building a marketing & sales organization. At the outset, you have no idea if a market even exists for your product, and if it does, how big it is, and how you will reach them. Initially, you’re the first founder salesperson, figuring out your problem-solution fit & testing the viability of your product. At the same time, thinking about marketing & sales early as part of the growth of an SMB company is an important first step. If you dig too deeply into product and engineering and put sales off, you run the risk of starting too late - and someone getting there first. 

Who’s this session for 

1. SMB Founders
   
2. SMB Marketing & Sales leaders
   
3. Hiring Leaders & Chief of Staff
   

Who’s this session is not for 

1. Enterprise & Mid Market Founders
   

This session will help you think about:

1. Thinking about GTM at the right stage of the growth i.e. >1M, 1-3, 3M>. Lessons for each stage.
   
2. SMB business economics - low touch vs medium touch models. The imp of having an Inside Sales function & when does an AE come into the picture.
   
3. Horizontal vs Vertical SaaS - shifts in GTM team building & motions in SMB space
   
4. Where to rely on the early days - Marketing or Sales
   
5. Understanding the top of the funnel velocity
   
6. Where do invest in marketing for creating demand & right mix
   
7. The team structure builds for that stage of revenue & growth
   
   1. AE, SDR & Marketing alignment & ratios
      
8. Investing in Brand Marketing & Content Creation from a team skill & build standpoint
   
9. Some mistakes to avoid and doubling down on what works.
   
10. What is the good recipe for an SMB-led org that can take the company to PMF?
    

This workshop will help founders put together the first version of their narrative and talk about how they can leverage it and drive not just growth but also build a strong brand. Vikram is a marketing leader and entrepreneur who’s built and scaled the marketing org at companies like Chargebee, Freshworks, FusionCharts, and Zoho through interesting phases of their growth.

The workshop is designed for 

• Startups that are selling to SMB 
  
• Startups who have clarity on their product-market fit i.e semblance of their ideal customer profile and, core value prop 
  
• Under 2M in Annual Recurring Revenue